Children’s clothing brands in China, the sales channels in the mall in a very important position, many brands to enter the domestic market, large and medium cities, they all end up getting overloaded into the idea of shopping malls, and even the brand to enter the major shopping centers at costly public relations costs, only for a place in major shopping malls in the crowding. This shows that for many children’s clothing store brands in terms of distribution channels is essential.
As in many cities, people’s spending habits or in the main shopping malls, many children’s clothing brand in terms of popularity or for the agency to consider franchisees to facilitate an understanding and awareness of the brand will enter the local well-known shopping malls, and thus to the brand children’s clothing brings not all sales and profits, for many brands in the city in the run-in period or even a loss, but the brand children’s clothing in order to strategic considerations still persisted. Because the store has given the brand a more stable passenger flow, but also brings a lot to the cost of the brand, first slotting allowance, many shopping centers for international brands entered the store will charge a one-time slotting allowance, and when the brand out of shopping malls When this cost is the rebate to; followed by the fitting-out costs, to enter according to their own store brands need the image and venues needs decoration and for display cabinets, and those fitting the image to change with the change in shopping malls; then shopping malls point deduction, and now most of the shopping centers right point deduction for children’s clothes about 20% -30%; Moreover, there is the cost of shopping guide, etc.. Now shopping malls for the brand models except for a few shopping malls on a monthly basis knot knot models, most of the mall is not the monthly statement, paragraph, often a drag on three five months, giving the brand children’s clothing has brought a certain amount of funding pressures. Therefore, at this stage, many children’s clothing companies have chosen in the secondary market, precisely because of the brand, taking into account the funds required, if the pressure to do so the second best fought in the secondary market, China is probably the reasons for the lack of brand children’s clothing, therefore bar.
With the diversification of retail formats, there has been low-cost-type trend of marketing and children’s clothing brand will have more choice, which is also children’s clothing brand has brought new impetus to the development and direction. Retail developments from the world to see, department store chain into a trend. Chain management need to standardize the purchasing, selling into the separation, uniform pricing, scale management. So for China’s shopping malls, the Chinese real estate-style shopping malls in the end how much longer the spring, is the need to consider the issue. Many foreign investors enter the mall department stores in China has brought new Yetai patterns and rules, shopping malls make their own decisions to buy the business and guiding people to chain operations, and the creation of business initiatives and a series of brand clothing make a lot of children’s clothing brands to see a new atmosphere , we can look forward to perhaps one day, the brand children’s clothing store is no longer pressed to worry about the money. At that time the brand children’s clothing store will truly become a positive force for development and good sales channels.
Tags: brand models, display cabinets, passenger flow, shopping malls, store brands