In the word of online shopping, it is vital to have your site appear high in the Google search results set however getting in top spot is hard going in such a competitive space as retail.
Getting to top spot as a shopping comparison site is even harder as Google favours what they call “destination sites” over sites that act as a third party gateway to the product you need. No one can blame Google for that – all of us just want to make a search and get to the end point with as few clicks as possible.
Well what about a situation where you are not quite sure what to buy and need advice? Many retailers will put content on their site claiming to provide unbiased advice about products but let’s face facts, they really only want to sell the products they list, not put people off by being totally honest about what to look for as they may not stock the kind of thing being recommended.
This is where sites like http://www.comparestoreprices.co.uk/ really do add a lot of value and also why this site ranks is highly in Google UK – it is the UK’s largest independent shopping comparison site with over 3.5 million visitors each month and it has launch a truly huge range of product guides and buyers guides. These can be found on the home page of the site. Sure, it is not the prettiest looking site in the world but when you have a site with so many products (over 1.4 million) and a 100% unbiased approach, you have to cram a lot into a small space, in doing so the looks suffer but the end result for the user is they get what they want.
More comparison shopping product buyers guides will be getting listed every week and the site will continue grow in terms of unbiased consumer product information.